With over 15 years of media experience, Jasmine is an analytical creative with an eye for detail and storytelling and a focus on fashion, lifestyle, and retail. She has worked in digital and print capacities for influential publications, publishers, authors, agencies, and brands, including Town & Country, The Cut, WWD, The New Yorker, J3 Universal McCann, Gail Sheehy, J.Crew, and Saks Global. Her work has ranged from SEO copywriting and print editing to AI scripts, consumer research surveys, clienteling letters, homepage personalization, CSR initiatives, luxury partnerships, foundation materials, legal compliance, social media, events copy and more.

Jasmine also works with private clients to bring copy to life, focusing on the jewelry, hospitality, and real estate spaces. 

She holds a dual B.A. in journalism and political science from NYU, as well as an M.S. in marketing from CUNY Baruch. She is a UJA Shapiro Fellow, participated in the McKinsey Connected Leaders Academy, served on the board of the SHALOM @ Saks Global employee resource group, is a founding board member of the NYU Jewish Alumni Network, and has served on various young leadership volunteer committees including Larger Than Life and Friendship Circle.